Adaelo

Music Tech / B2B Marketplace

Mohd Suhail designed Adaelo, a B2B music licensing marketplace, to simplify the fragmented and opaque process of music licensing between artists, licensees, and label owners. The work covered marketplace architecture, search and filtering design, and the full end-to-end licensing workflow.

Process & Outcome

The problem: Music licensing is a fragmented and opaque process, with artists, licensees, and label owners struggling to connect and transact through a single trusted platform.
Approach: Adaelo was designed as a B2B marketplace serving three distinct roles — artist, licensee, and label owner. The work began with project objectives, a problem-and-solution definition, and competitor analysis, then moved through marketplace architecture, wireframes, and end-to-end licensing workflow design for each user type.
Outcome: The final designs deliver a clearer, role-based licensing experience with dedicated flows for artists, licensees, and label owners, supported by search and filtering to simplify discovery across the catalogue.

Process & Outcome

The problem

Music licensing is a fragmented and opaque process, with artists, licensees, and label owners struggling to connect and transact through a single trusted platform.

Approach

Adaelo was designed as a B2B marketplace serving three distinct roles — artist, licensee, and label owner. The work began with project objectives, a problem-and-solution definition, and competitor analysis, then moved through marketplace architecture, wireframes, and end-to-end licensing workflow design for each user type.

Outcome

The final designs deliver a clearer, role-based licensing experience with dedicated flows for artists, licensees, and label owners, supported by search and filtering to simplify discovery across the catalogue.